Marketing Quote by Steve McKee

B2B does not mean boring marketing.

— Beth Comstock

“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”

— Matthew Dixon

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and…

— Beth Comstock

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

I think the key is that you come out with products which are embracing and true to the brand.

— Henrik Fisker

“Successful brand management depends on a continually updated understanding of consumers’ needs and wants in a product category. This”

— Greg Thain

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't…

— William Fung

There's certain companies that line up with what the brand represents. There are other things that are more investment-focused.

— Kobe Bryant

“Average brands settle at just growing and exceptional iconic brands glow.”

— Bernard Kelvin Clive

Brand inside is more important than brand outside for sustained success.

— Tom Peters

We're probably one of the few Internet dot-com B2Bs business-to-business companies that have improved their bottom line.

— David Steward

Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By realizing synergies…

— Robert J. Eaton