A business based on brand is, very simply, a business primed for success. — David F. D'Alessandro Copy Share Image
You really want to get a headache? Try to understand Internet advertising. — Barry Diller Copy Share Image
My name has become a brand - it could be make-up, clothing, perfume. — Carine Roitfeld Copy Share Image
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable… — Martin Lindstrom Copy Share Image
“Your prospects are not idiots, communicate respectfully - you might actually learn something to propel your marketing forward.” — Stacey Kehoe Copy Share Image
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. — Leo Burnett Copy Share Image
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment — Chris Brogan Copy Share Image
“This is what made the difference, they used social networking for entertainment and I used it for business.” — Amit Kalantri Copy Share Image
We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we… — Will Keith Kellogg Copy Share Image
Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest. — Robert Kiyosaki Copy Share Image
It's not everyday that a Sanjay Leela Bhansali comes along with a Rs 10-15 crore bounty to splurge on marketing. — Dino Morea Copy Share Image
Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer… — Thomas Lennon Copy Share Image
For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity… — Christian Siriano Copy Share Image
Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are… — Naveen Tewari Copy Share Image
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them… — Bernice Fitz-Gibbon Copy Share Image
“Retailers have four advantages over manufacturers when it comes to influencing consumers: the cost-effectiveness of their branding model, direct contact with shoppers,… — Greg Thain Copy Share Image
Who do you like to do business with, shop with, hire services from? Think about it... how did you decide to stay… — Hania Whitfield Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
“Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or… — Susan C. Young Copy Share Image
“Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato.… — Tom Hayes Copy Share Image
“Finally, in its negative form, solidarity may coalesce around functional or divisional interests so that individuals see the world through the eyes… — Rob Goffee Copy Share Image
When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't… — Anna Lappe Copy Share Image
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a… — Donny Deutsch Copy Share Image
The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to… — David Remnick Copy Share Image
The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power… — Michael Pollan Copy Share Image
Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is… — Oliviero Toscani Copy Share Image
“Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a… — Naomi Wolf Copy Share Image
