Customer Quote by Paula Scher
“Marketing is neither good nor evil.”
About This Quote
Source Interview: Design conference, 2018
States that marketing itself is neutral, with moral value determined by its application and intent.
In simple terms: Marketing is neutral; good or bad depends on use.
Key Takeaway
Use marketing responsibly.
Themes
ethics
communication
influence
Mood
thoughtful
critical
Type
ethical
professional
When to use this quote
- advertising campaigns
- brand strategy
- public relations
Key Concepts
neutrality
intent
impact
Questions to Reflect On
- How can marketers ensure ethical practices?
- What responsibilities accompany influence?
A Different Perspective
May ignore systemic effects of persuasion.
