Customers Quote by Ron Kaufman
“Industry jargon may not be a language your customer understands.”
About This Quote
Source Book: The Service Profit Chain, 1999
Using technical jargon can alienate customers who don’t share that language.
In simple terms: Jargon confuses customers.
Key Takeaway
Communicate clearly in customer‑friendly terms.
Themes
communication
customer service
language
clarity
Mood
practical
clear
Type
business
educational
When to use this quote
- sales calls
- technical support
- training sessions
- product demos
Key Concepts
marketing
user experience
Questions to Reflect On
- How can we balance expertise with accessibility?
- What steps ensure messages are understood?
A Different Perspective
Over‑simplification may lose nuance.
