Quote by Greg Thain

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

“Good retailers are obsessed about what they (and their suppliers) want to sell to shoppers. Great retailers are obsessed about what shoppers want to…

— Herb Sorensen

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain

“To the extent that retailers can achieve this goal, they will be rewarded in higher sales and profits.”

— Herb Sorensen

“All other things being equal, the retailer will have an advantage because of their direct contact with the shopper.”

— Greg Thain

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“Any manufacturer hoping to gain influence with a retailer needs to thoroughly understand the retailers’ never-ending battle for differential advantage.”

— Greg Thain

“The fact that it worked is a reminder of manufacturers’ power to add value to their markets in a way that retailers cannot. This”

— Greg Thain

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“10. Stores have massively excessive verbal communication. Products and packaging are a significant part of the clutter. Using iconic images, colors, shapes, and appropriate…

— Herb Sorensen

“One of the things that I think is true of very successful retailers is that their joy is in creating, not maintaining.”

— James Dion

“But a retailer cannot slice and dice its customers at the brand level (i.e. chain) to the same degree. A retailer who seeks to…

— Greg Thain