Goals Quote by Dave Barry

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism…

— Russell L. Ackoff

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

An empowering mission statement has to become a living document, part of our very nature, so that the criteria we've put into it are…

— Stephen Covey

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle

A mission could be defined as an image of a desired state that you want to get to. Once fully seen, it will inspire…

— Bill Vaughan

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what…

— Herb Kelleher

If everything is mission, nothing is mission.

— Stephen Neill

A mission which becomes a commercial concern may end by ceasing to be a mission

— Stephen Neill

When you ask about "mission" it is easy to reference a "mission statement" which, in my case, is the quest, however Quixotic, at times,…

— Michael Tobias

Creating and integrating an empowering personal mission statement is one of the most important investments we can make.

— Stephen Covey