A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. — David Ogilvy Consumers Copy Share Image
If you always hire people who are bigger than you are, we shall become a company of giants — David Ogilvy Bigger Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Advertisements Copy Share Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the… — David Ogilvy Advertising Copy Share Image
Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Advertisement negative Copy Share Image
“Many security analysts still believe that agencies are a poor investment. Not so Warren Buffett, one of the most successful investors in… — David Ogilvy Cybersecurity Copy Share Image
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The… — David Ogilvy Advertisements Copy Share Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the… — David Ogilvy Advertising Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Advertisers Copy Share Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines. — David Ogilvy Books Copy Share Image
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. — David Ogilvy Advertising Copy Share Image
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers… — David Ogilvy Accounts Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Bloody Copy Share Image
“Do you think it childish to use a set of written principles to guide the management of an advertising agency? I can… — David Ogilvy Advertising agency Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Advertisements Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Accounts Copy Share Image
The only marketers who know what the hell they're doing are those who have worked in sales — David Ogilvy Hell Copy Share Image
“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it… — David Ogilvy Becoming the best Copy Share Image
My motto has always been: Only first class business and that in a first class way — David Ogilvy Business Copy Share Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor.… — David Ogilvy Advertising Copy Share Image
If you can’t advertise yourself, what hope do you have of advertising anything else? — David Ogilvy Advertising Copy Share Image
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I… — David Ogilvy Believe Copy Share Image
