It is the inescapable duty of management to fire incompetent people. — David Ogilvy Duty Copy Share Image
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do… — David Ogilvy Clear Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Advertisements Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Cents Copy Share Image
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad… — David Ogilvy Dog Copy Share Image
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the… — David Ogilvy Advertisements Copy Share Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,… — David Ogilvy Consumers Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Campaigns Copy Share Image
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by… — David Ogilvy Agency Copy Share Image
No sale, no commission. No commission, no eat. That made an impression on me. — David Ogilvy Impression Copy Share Image
Don't count the people that you reach, reach the people who count — David Ogilvy Funny Copy Share Image
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. — David Ogilvy Age Copy Share Image
I prefer the discipline of knowledge to the anarchy of ignorance. — David Ogilvy Anarchy Copy Share Image
“The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to… — David Ogilvy Good leader Copy Share Image
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own… — David Ogilvy Advertising Copy Share Image
Positioning should be decided before the advertising is created — David Ogilvy Advertising Copy Share Image
The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at… — David Ogilvy Artwork Copy Share Image
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above… — David Ogilvy Argument Copy Share Image
Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing… — David Ogilvy Advertisements Copy Share Image
Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing… — David Ogilvy Atmosphere Copy Share Image
“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to… — David Ogilvy George w Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Advertising Copy Share Image
