Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the… — David Ogilvy Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination. — David Ogilvy Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Copy Share Image
The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
