Excellence Quote by W. Edwards Deming
“Quality begins with the intent, which is fixed by management.”
About This Quote
Source Book: Out of the Crisis, 1982
Quality starts with clear intent, which must be set and maintained by management.
In simple terms: Management must define and uphold quality goals.
Align leadership with quality objectives.
Themes
Mood
Type
When to use this quote
- manufacturing
- software development
- service industry
- project management
Key Concepts
Questions to Reflect On
- How can leaders ensure intent stays clear?
- What mechanisms keep intent aligned with execution?
If management fails to set intent, quality initiatives falter.