Boast Quote by W. Edwards Deming
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”
About This Quote
Source Book: Out of the Crisis, W. Edwards Deming, 1982
Sustainable profit relies on loyal customers who advocate and refer others.
In simple terms: Repeat customers drive profit through advocacy and referrals.
Key Takeaway
Focus on building loyalty and referral programs.
Themes
customer loyalty
referral marketing
business growth
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- sales strategy
- customer service
- marketing campaigns
- product launches
Key Concepts
network effects
customer lifetime value
word of mouth
Questions to Reflect On
- How can you turn satisfied customers into brand ambassadors?
- What incentives encourage referrals without cheapening the brand?
A Different Perspective
Neglecting product quality can erode loyalty despite referrals.
