Best service Quote by W. Edwards Deming
“Profit in business comes from repeat customers”
About This Quote
Source Book: Out of the Crisis, 1982
Repeat customers generate sustainable profit, emphasizing the value of loyalty over one‑off sales.
In simple terms: Loyal customers drive profit.
Focus on customer retention.
Themes
Mood
Type
When to use this quote
- marketing strategy
- customer service
- sales planning
Key Concepts
Questions to Reflect On
- How do you measure loyalty value?
- What incentives boost repeat business?
Acquiring new customers can be costly.