Competition Quote by W. Edwards Deming
“Competition should not be for a share of the market-but to expand the market.”
About This Quote
Source Speech: 1982 Quality Management Conference, W. Edwards Deming
Expanding the market creates new demand rather than fighting over existing customers.
In simple terms: Grow the market, don’t just compete for pieces of it.
Key Takeaway
Focus on market creation.
Themes
strategy
growth
competition
Mood
optimistic
strategic
Type
business
motivational
When to use this quote
- business development
- product launch
- entrepreneurship
- marketing campaigns
Key Concepts
Market expansion
value innovation
Questions to Reflect On
- How can you identify untapped customer needs?
- What barriers exist to expanding your market?
A Different Perspective
Assumes resources and capacity to serve a larger market.
