Business Quote by Karen Katz
“Competing at full price is the way we like to do business, but we cannot ignore the promotional environment.”
About This Quote
Source Interview: Business Strategy Discussion, 2023
Competing at full price works for us, but we must consider promotional tactics.
In simple terms: Balance premium pricing with market promotions.
Adapt pricing strategy.
Themes
Mood
Type
When to use this quote
- retail
- e‑commerce
- product launch
- seasonal sales
Key Concepts
Questions to Reflect On
- When should you introduce promotions?
- How to keep brand prestige with discounts?
Ignoring promotions can lose market share.