Books Quote by Steven Gary Blank
““If entering a new market, the year-one objective has nothing to do with market share. This idea alone is worth the price of this book. There is no way a new company can get meaningful orders from a market that doesn’t exist. Therefore, spending money on a massive launch to garner customers and market share is ludicrous.””
About This Quote
Early market goals should focus on creating demand, not share; massive launches are wasteful.
In simple terms: First‑year goals: create market, not share; avoid costly launches.
Key Takeaway
Validate market before scaling.
Themes
business
strategy
startup
Mood
strategic
pragmatic
Type
advice
business
When to use this quote
- entrepreneurship
- planning
- finance
Key Concepts
market creation
lean launch
Questions to Reflect On
- How to test demand cheaply?
- What metrics indicate market readiness?
A Different Perspective
Premature scaling can drain resources.
