Customers Quote by Roger Black

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

— Donald A. Norman

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

Design isn't just how it looks. It's how it works.

— Steve Jobs

For most of us, design is invisible. Until it fails

— Bruce Mau

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it…

— Steve Jobs

“Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience…

— Laura Busche

Good design makes a product understandable.

— Dieter Rams

Design must be proved before a designer can be inferred.

— Percy Bysshe Shelley

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

— Steve Jobs

The word design is everything and nothing. The design and the product itself are inseparable.

— Jonathan Ive

The habit of calling a finished product a Design is convenient but wrong. Design is what you do, not what you've done.

— L. Bruce Archer