Customers Quote by Roger Black
“Design cannot be heard or read, it must be seen. Design is the structural link between the customers and the product. Content must be brought to the surface. And when a design is completed, it should seem natural and obvious. It should look like it is always been this way. And it should last.”
About This Quote
Source Book: Design Principles, 2010
Design must be visible, intuitive, and enduring, seamlessly connecting users to products.
In simple terms: Good design is obvious, natural, and lasting.
Key Takeaway
Create designs that feel inevitable and timeless.
Themes
design
usability
clarity
longevity
Mood
analytical
inspirational
Type
design
philosophical
practical
When to use this quote
- web interfaces
- physical products
- branding
Key Concepts
human‑centered design
visual communication
product strategy
Questions to Reflect On
- How can you test a design’s naturalness?
- What makes a design timeless?
A Different Perspective
Over‑emphasis on aesthetics can ignore functionality.
