Communicate Quote by Donald A. Norman

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

Donald A. Norman

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More by Donald A. Norman

“key to winning the race is not to compete against machines but to compete with machines.”

Donald A. Norman

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Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is…

Donald A. Norman

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We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning,…

Donald A. Norman

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“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.”

Donald A. Norman

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People Propose, Science Studies, Technology Conforms.

Donald A. Norman

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“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great…

Donald A. Norman

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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the…

Donald A. Norman

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Only the most sophisticated of beings can lie and cheat, and get away with it.

Donald A. Norman

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Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require…

Donald A. Norman

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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by…

Donald A. Norman

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“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more…

Donald A. Norman

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When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not…

Donald A. Norman

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Explore all 97 Donald A. Norman quotes

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Our communications reflect in our countenance. Therefore, we must be careful not only what we communicate, but also how we do so. Souls can…

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I could say that making clothes is my way of communicating, because I was always so shy.

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I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…

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Language just gradually came in, one or two stressed words a time. Before then, I would just scream. I couldn't talk. I couldn't get…

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Had Elijah Muhammad tried to introduce an orthodox form of Arab-oriented Islam, I doubt if he would have attracted 500 people, but he introduced…

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Must whales and dolphins be subjected to deafening noise that will cause more than 3.5 million instances of temporary and/or permanent hearing loss? For…

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