What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is… — Donald A. Norman Copy Share Image
Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should… — Donald A. Norman Copy Share Image
Good design is also an act of communication between the designer and the user, except that all the communication has to come… — Donald A. Norman Copy Share Image
In their work, designers often become expert with the device they are designing. Users are often expert at the task they are… — Donald A. Norman Copy Share Image
Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices.… — Donald A. Norman Copy Share Image
The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to… — Donald A. Norman Copy Share Image
When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure,… — Donald A. Norman Copy Share Image
“key to winning the race is not to compete against machines but to compete with machines.” — Donald A. Norman Copy Share Image
Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is… — Donald A. Norman Copy Share Image
We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning,… — Donald A. Norman Copy Share Image
“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.” — Donald A. Norman Copy Share Image
“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great… — Donald A. Norman Copy Share Image
What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the… — Donald A. Norman Copy Share Image
Only the most sophisticated of beings can lie and cheat, and get away with it. — Donald A. Norman Copy Share Image
Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require… — Donald A. Norman Copy Share Image
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by… — Donald A. Norman Copy Share Image
“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more… — Donald A. Norman Copy Share Image
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not… — Donald A. Norman Copy Share Image
![“In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by…” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/c70/donald-a-norman-6862_design_in-their-work-designers-often-become-exp_1082795.jpg)
![“Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/662/donald-a-norman-6862_advent_hypertext-makes-a-virtue-out-of-lack-of_51804.jpg)
