Customers Quote by Jakob Nielsen
“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.”
About This Quote
Source Book: Designing Web Usability by Jakob Nielsen, 1999
If users cannot locate a product, they will not purchase it, highlighting the importance of clear navigation and design.
In simple terms: Customers need to find products to buy them.
Key Takeaway
Make navigation intuitive.
Themes
usability
e-commerce
design
Mood
practical
focused
Type
advice
instructional
When to use this quote
- online store
- mobile app
- catalog browsing
Key Concepts
human‑centered design
information architecture
Questions to Reflect On
- How can you test if users can find products quickly?
- What navigation patterns reduce search time?
A Different Perspective
Complex sites may still confuse users despite good design.
