Customers Quote by Jakob Nielsen

“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.”

Jakob Nielsen

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Users are not designers.

Jakob Nielsen

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Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer…

Jakob Nielsen

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Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Jakob Nielsen

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Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Jakob Nielsen

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Three Tips: Simplify, Simplify, Simplify.

Jakob Nielsen

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A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Jakob Nielsen

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The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making…

Jakob Nielsen

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Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.…

Jakob Nielsen

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Ultimately, users visit your website for its content. Everything else is just the backdrop.

Jakob Nielsen

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People have to want to change before there's any chance of helping them do so.

Jakob Nielsen

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The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go…

Jakob Nielsen

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Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of…

Jakob Nielsen

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The best way to hold customers is to constantly figure out how to give them more for less.

Philip Kotler

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Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…

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One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…

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If we get better our customers will demand we get bigger.

S. Truett Cathy

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Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…

Charles Kettering

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Without a customer, you don't have a business - all you have is a hobby.

Don Peppers

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In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…

Peter Fenton

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Get a minimum viable product out there, test it out, see how customers respond.

Shira Goodman

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Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…

Bill Vaughan

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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…

Jeff Bezos

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In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…

Stephen Covey

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Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…

Douglas R. Oberhelman

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