Attention Quote by Jakob Nielsen
“...pay attention to what users do, not what they say.”
About This Quote
Source Book: "Designing Web Usability" by Jakob Nielsen, 1999
Observe actual user behavior rather than relying on their verbal feedback.
In simple terms: Watch what users do, not just what they say.
Prioritize behavior data in design.
Themes
Mood
Type
When to use this quote
- website redesign
- app development
- product testing
- customer support
Key Concepts
Questions to Reflect On
- How to balance observed actions with user statements?
- When is verbal feedback more reliable?
Verbal feedback can still reveal hidden issues.