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Attention Quote by Jakob Nielsen

“...pay attention to what users do, not what they say.” quote by Jakob Nielsen
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“...pay attention to what users do, not what they say.”

Jakob Nielsen

About This Quote

Source Book: "Designing Web Usability" by Jakob Nielsen, 1999

Observe actual user behavior rather than relying on their verbal feedback.

In simple terms: Watch what users do, not just what they say.

Key Takeaway

Prioritize behavior data in design.

Themes

usability design research

Mood

practical analytical

Type

design research

When to use this quote

  • website redesign
  • app development
  • product testing
  • customer support

Key Concepts

behavioral observation user testing feedback loops

Questions to Reflect On

  • How to balance observed actions with user statements?
  • When is verbal feedback more reliable?
A Different Perspective

Verbal feedback can still reveal hidden issues.

2.4 out of 5 (8 ratings)

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