Action Quote by Colleen Jones
“The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.”
About This Quote
Source Speech: Digital Transformation Talk, Colleen Jones, 2022
All stages of a customer's journey are moving online, from discovery to support.
In simple terms: Customer journey is now fully digital.
Key Takeaway
Embrace digital tools at every touchpoint.
Themes
digital transformation
customer experience
technology adoption
Mood
forward‑looking
strategic
Type
business
marketing
When to use this quote
- marketing strategy
- product launch
- customer service
- brand awareness
Key Concepts
online marketing
e‑commerce
customer support
data analytics
Questions to Reflect On
- How can you ensure inclusive digital experiences?
- What tools best streamline each stage?
A Different Perspective
Digital shift may alienate non‑tech‑savvy users.
