Delivering Quote by Colleen Jones
“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.”
About This Quote
Source Article: "The Role of Technology in Persuasion", Colleen Jones, 2023
Technology spreads content, but true persuasion depends on the message itself; timing matters.
In simple terms: Tech spreads content, but message matters most.
Craft compelling content and deliver it wisely.
Themes
Mood
Type
When to use this quote
- advertising
- political campaigns
- social media
- education
Key Concepts
Questions to Reflect On
- How can you align content with audience needs?
- What timing strategies improve impact?
Wrong timing can nullify a great message.