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Delivering Quote by Colleen Jones

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” quote by Colleen Jones
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“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.”

Colleen Jones

About This Quote

Source Article: "The Role of Technology in Persuasion", Colleen Jones, 2023

Technology spreads content, but true persuasion depends on the message itself; timing matters.

In simple terms: Tech spreads content, but message matters most.

Key Takeaway

Craft compelling content and deliver it wisely.

Themes

technology content persuasion timing

Mood

strategic analytical

Type

marketing communication

When to use this quote

  • advertising
  • political campaigns
  • social media
  • education

Key Concepts

marketing communication

Questions to Reflect On

  • How can you align content with audience needs?
  • What timing strategies improve impact?
A Different Perspective

Wrong timing can nullify a great message.

3.7 out of 5 (6 ratings)

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