Concepts Quote by Jakob Nielsen
“The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.”
About This Quote
Source Book: Usability Engineering by Jakob Nielsen, 1993
Design should use the user's own language and familiar concepts, avoiding technical jargon, and present information in a clear, logical sequence.
In simple terms: Speak the user's language and organize info naturally.
Key Takeaway
Use familiar terms and logical layout.
Themes
usability
communication
design
clarity
Mood
clear
helpful
practical
Type
instructional
design
When to use this quote
- website navigation
- software onboarding
- customer support
- documentation
Key Concepts
human‑centered design
information architecture
Questions to Reflect On
- How can you balance user language with brand voice?
- What structures help maintain logical flow?
A Different Perspective
May conflict with technical constraints or branding guidelines.
