Apples Quote by Jakob Nielsen

Users are not designers.

— Jakob Nielsen

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer…

— Jakob Nielsen

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

— Jakob Nielsen

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

— Jakob Nielsen

Three Tips: Simplify, Simplify, Simplify.

— Jakob Nielsen

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

— Jakob Nielsen

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making…

— Jakob Nielsen

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.…

— Jakob Nielsen

Ultimately, users visit your website for its content. Everything else is just the backdrop.

— Jakob Nielsen

People have to want to change before there's any chance of helping them do so.

— Jakob Nielsen

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go…

— Jakob Nielsen

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of…

— Jakob Nielsen