The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy… — Jakob Nielsen Copy Share Image
Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation.… — Jakob Nielsen Copy Share Image
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user… — Jakob Nielsen Copy Share Image
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal… — Jakob Nielsen Copy Share Image
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a… — Jakob Nielsen Copy Share Image
Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it.… — Jakob Nielsen Copy Share Image
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer… — Jakob Nielsen Copy Share Image
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. — Jakob Nielsen Copy Share Image
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. — Jakob Nielsen Copy Share Image
A general principle for all user interface design is to go through all of your design elements and remove them one at a time. — Jakob Nielsen Copy Share Image
The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making… — Jakob Nielsen Copy Share Image
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.… — Jakob Nielsen Copy Share Image
Ultimately, users visit your website for its content. Everything else is just the backdrop. — Jakob Nielsen Copy Share Image
People have to want to change before there's any chance of helping them do so. — Jakob Nielsen Copy Share Image
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go… — Jakob Nielsen Copy Share Image
Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of… — Jakob Nielsen Copy Share Image
