Internet Quotes by Jakob Nielsen

8 Internet quotes by Jakob Nielsen

All Internet quotes Jakob Nielsen’s page

Jakob Nielsen's eight Internet remarks bring his usability mindset to the digital realm. Though brief, the set delivers his trademark clarity, making it a useful starter for anyone interested in his approach.

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Ultimately, users visit your website for its content. Everything else is just the backdrop.

Jakob Nielsen

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On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's…

Jakob Nielsen

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Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both…

Jakob Nielsen

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On the Web, all advantages are temporary, and you must keep innovating to stay ahead

Jakob Nielsen

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...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that…

Jakob Nielsen

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The best Web sites are better than Reality.

Jakob Nielsen

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Users spend most of their time on other sites. This means that users prefer your site to work the same way as…

Jakob Nielsen

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On the Internet, it's survival of the easiest… Give users a good experience and they're apt to turn into frequent and loyal…

Jakob Nielsen

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More by Jakob Nielsen

Users are not designers.

Jakob Nielsen

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Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer…

Jakob Nielsen

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Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Jakob Nielsen

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Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Jakob Nielsen

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Three Tips: Simplify, Simplify, Simplify.

Jakob Nielsen

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A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Jakob Nielsen

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The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making…

Jakob Nielsen

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Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.…

Jakob Nielsen

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Ultimately, users visit your website for its content. Everything else is just the backdrop.

Jakob Nielsen

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People have to want to change before there's any chance of helping them do so.

Jakob Nielsen

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The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go…

Jakob Nielsen

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Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of…

Jakob Nielsen

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Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Jakob Nielsen

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Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Jakob Nielsen

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If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as…

Jakob Nielsen

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