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Asks Quote by Jakob Nielsen

“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.” quote by Jakob Nielsen
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“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.”

Jakob Nielsen

About This Quote

Source Book: Designing Web Usability, 2000

People often fail tasks on websites not due to lack of ability, but because of poor design.

In simple terms: Design flaws cause user failure.

Key Takeaway

Prioritize user‑centered design.

Themes

usability design human factors error prevention

Mood

practical critical

Type

instructional analytical

When to use this quote

  • e‑commerce checkout
  • online forms
  • mobile apps
  • software onboarding

Key Concepts

cognitive psychology interface design

Questions to Reflect On

  • How can designers anticipate user errors?
  • What methods improve design clarity?
A Different Perspective

Complex tasks may still challenge users.

3.4 out of 5 (4 ratings)

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