Asks Quote by Jakob Nielsen
“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.”
About This Quote
Source Book: Designing Web Usability, 2000
People often fail tasks on websites not due to lack of ability, but because of poor design.
In simple terms: Design flaws cause user failure.
Prioritize user‑centered design.
Themes
Mood
Type
When to use this quote
- e‑commerce checkout
- online forms
- mobile apps
- software onboarding
Key Concepts
Questions to Reflect On
- How can designers anticipate user errors?
- What methods improve design clarity?
Complex tasks may still challenge users.