I promised to have no partisan affiliation and no subsidy except advertising. — Anonymous Copy Share Image
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father… — Richard Edelman Copy Share Image
“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its… — A.G. Lafley Copy Share Image
In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around… — Edward Bernays Copy Share Image
The main difference between marketing and fraud is that criminals have to pay for their own alcohol. — Scott Adams Copy Share Image
Selling a lifestyle - whether it's a brand or an Instagram post - which teaches not just girls but people that your… — Kat Von D Copy Share Image
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook Copy Share Image
“Predictable marketing requires an understanding of the circumstances in which customers buy or use things. Specifically, customers—people and companies—have “jobs” that arise… — Clayton M. Christensen Copy Share Image
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy Copy Share Image
When you lack cohesion, it becomes difficult to have a clear marketing strategy. — Jim Courier Copy Share Image
“It is on-line that the purest brands are being built: liberated from the real world burdens of stores and product manufacturingg, these… — Naomi Klein Copy Share Image
To me, my brand is luxury, it's art, it's women, it's raw, it's urban. — Theophilus London Copy Share Image
“The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda… — Robert James Waller Copy Share Image
Authentic marketing is not the art of selling what you make but knowing what to make. — Philip Kotler Copy Share Image
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're… — Richard Branson Copy Share Image
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization… — Philip Kotler Copy Share Image
Before even Court Grip, I just wanted to be a part of a brand that I felt that listened to the athlete… — Dwyane Wade Copy Share Image
It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for… — Emilia Wickstead Copy Share Image
If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge. — Gene Simmons Copy Share Image
There are three objectives for content marketing: reach engagement conversion. Define key metrics for each. — Michael Brenner Copy Share Image
“Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising… — McKinsey Chief Marketing & Sales Officer Forum Copy Share Image
So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this… — Joe Cornish Copy Share Image
I have done six films with the Bhatt camp and I know that they are good at marketing, packaging the film and… — Rahul Roy Copy Share Image
Who do you like to do business with, shop with, hire services from? Think about it... how did you decide to stay… — Hania Whitfield Copy Share Image
In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the… — John Locke Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
“There’s another way that we can get drawn into ownership. Often, companies will have “trial” promotions. If we have a basic cable… — Anonymous Copy Share Image
“mediocre marketing with commitment works better than brilliant marketing without commitment.” — Jay Conrad Levinson Copy Share Image
Slick marketing, high-tech production values, and a practical message have created a product that plays well to today's fickle churchgoer. Megachurches -… — Tahl Raz Copy Share Image
“Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the… — Susan C. Young Copy Share Image
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its… — Edward Bok Copy Share Image
motivation alone is not enough.if you have an idiot and you motivate him,now you have a motivated idiot. — Jim Rohn Copy Share Image
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen… — Peter York Copy Share Image
I feel like social media is something that has yet to be considered a viable platform for marketing in the industry. — Aurora Guerrero Copy Share Image
Your premium brand had better be delivering something special, or it's not going to get the business. — Warren Buffett Copy Share Image
