Business Quote by Warren Buffett
“Your premium brand had better be delivering something special, or it's not going to get the business.”
About This Quote
A premium brand must consistently deliver exceptional value, or it will lose customers.
In simple terms: Premium brands need to deliver special value.
Key Takeaway
Ensure consistent exceptional delivery.
Themes
business
branding
quality
customer expectations
Mood
strategic
pragmatic
Type
business
motivational
When to use this quote
- product launches
- service upgrades
- customer feedback loops
- competitor analysis
Key Concepts
value proposition
market differentiation
brand loyalty
Questions to Reflect On
- What defines “something special”?
- How to measure brand value?
A Different Perspective
Even with quality, price sensitivity can still deter buyers.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)