I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Copy Share Image
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product… — David Ogilvy Copy Share Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern… — David Ogilvy Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Copy Share Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. — David Ogilvy Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
