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“In 1945, the world was in a shambles. American companies had no competition. So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.” quote by W. Edwards Deming
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“In 1945, the world was in a shambles. American companies had no competition. So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.”

W. Edwards Deming

About This Quote

Source Book: Out of the Crisis, 1982

Post‑war US dominance led to complacency about quality, risking disaster.

In simple terms: Complacency in quality can cause failure.

Key Takeaway

Prioritize quality despite market dominance.

Themes

quality competition industrial policy

Mood

critical analytical

Type

philosophical inspirational

When to use this quote

  • manufacturing
  • product design
  • policy making

Key Concepts

continuous improvement systems thinking

Questions to Reflect On

  • How can firms avoid complacency?
  • What mechanisms ensure quality?
A Different Perspective

Market dominance can mask quality issues.

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