Customer Quote by Steven Gary Blank
““In a startup, the first product is not designed to satisfy a mainstream customer. No startup can afford the engineering effort or the time to build a product with every feature a mainstream customer needs in its first release.””
About This Quote
Source Book: The Startup Owner's Manual, 2012
Early products target niche users, not the mass market, because resources are limited and feedback is essential.
In simple terms: Focus on a specific early audience first.
Validate with a small market.
Themes
Mood
Type
When to use this quote
- early-stage companies
- feature prioritization
- budget constraints
Key Concepts
Questions to Reflect On
- Who are your most engaged early adopters?
- What core problem does your product solve?
Trying to please everyone can waste time and money.