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Customer Quote by Steven Gary Blank

“In a startup, the first product is not designed to satisfy a mainstream customer. No startup can afford the engineering effort or the time to build a product with every feature a mainstream customer needs in its first release.” quote by Steven Gary Blank
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““In a startup, the first product is not designed to satisfy a mainstream customer. No startup can afford the engineering effort or the time to build a product with every feature a mainstream customer needs in its first release.””

Steven Gary Blank

About This Quote

Source Book: The Startup Owner's Manual, 2012

Early products target niche users, not the mass market, because resources are limited and feedback is essential.

In simple terms: Focus on a specific early audience first.

Key Takeaway

Validate with a small market.

Themes

entrepreneurship product development resource management

Mood

strategic pragmatic

Type

advice philosophical

When to use this quote

  • early-stage companies
  • feature prioritization
  • budget constraints

Key Concepts

lean startup minimum viable product

Questions to Reflect On

  • Who are your most engaged early adopters?
  • What core problem does your product solve?
A Different Perspective

Trying to please everyone can waste time and money.

3.8 out of 5 (7 ratings)

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