Be good Quote by Ben Horowitz
“The primary thing that any technology startup must do is build a product that's at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter.”
About This Quote
Source Interview: Podcast "The Twenty Minute VC", 2018
A startup must create a product vastly superior—tenfold—to persuade users to abandon existing solutions quickly and at scale.
In simple terms: Build a product at least ten times better than current alternatives.
Key Takeaway
Aim for tenfold improvement.
Themes
innovation
competition
product strategy
Mood
determined
strategic
Type
business
entrepreneurial
When to use this quote
- launching new SaaS
- entering hardware market
- overcoming incumbents
- securing venture funding
Key Concepts
disruptive innovation
market adoption
network effects
Questions to Reflect On
- How can a startup measure “ten times better” objectively?
- What incremental steps lead to disruptive advantage?
A Different Perspective
Tenfold improvement may be unrealistic for early-stage teams with limited resources.
