Money Quote by Josh Kaufman

“The reality is that only one or two aspects of your offering have real value to your customers. The rest are merely nice to…

— Dale Furtwengler

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal

“Everyone isn't going to embrace your value, but that doesn't mean you need to go and change your price.”

— Stephan Labossiere

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else…

— Gordon Bethune

“You get paid for bringing value to the marketplace, and if you're not very valuable you don't make much money".”

— John Rohn

“Value is more expensive than price.”

— Toba Beta

“if your business does not take advantage of a new opportunity to offer value to your customers, someone else will.”

— David L Rogers

“If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain…

— Rudyard Kipling

“I am a great customer. I’m not a loyal customer, but that’s what makes me great—my willingness to shop other brands for better buys.”

— Jarod Kintz

“Go after what customers want, and they will want you.”

— Pawan Mishra

“The more you talk about price, the lower it gets.”

— Jim Meisenheimer

“Everything is worth what its purchaser will pay for it.”

— Pubilius Syrus