Customers Quote by Ivanka Trump
“New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.”
About This Quote
Source Speech: Business Conference, 2017
Direct marketing via new media reveals existing customers and attracts aspirational prospects.
In simple terms: New media shows who buys and who wants to.
Key Takeaway
Leverage data to target both current and potential customers.
Themes
marketing
customer insight
digital media
growth
Mood
optimistic
strategic
Type
advice
business.
When to use this quote
- product launch
- social media campaigns
- email newsletters
- customer segmentation
Key Concepts
behavioral analytics
personalization
brand aspiration
Questions to Reflect On
- How can you balance personalization with privacy?
- What metrics best indicate aspirational interest?
A Different Perspective
Data privacy concerns may limit detailed profiling.
![“They're [social media] amazing tools to communicate information - especially about different causes or crises or movements.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/776/scarlett-johansson-2233_causes_they-re-social-media-amazing-tools-to-co_1612246.jpg)
![“I was in total shock. I work so close [to home] that I figured I'd return to work and the baby nurse would bring the baby to me, and I'd run home periodically, and I'd make it work. But every two hours? That's a whole other level. I'll have to make a nursery at the office.” quote by Ivanka Trump](https://sms4smile.com/quotes/img-quotes/960/ivanka-trump-7658_baby_i-was-in-total-shock-i-work-so-close-to_483905.jpg)
