Clever Quote by James Wan
“I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.”
About This Quote
Source Interview: "The Hollywood Reporter", 2010
He praises the clever marketing that differentiated the horror film 'Saw' in a saturated market.
In simple terms: Smart marketing made 'Saw' stand out among many horror movies.
Key Takeaway
Innovative branding can set a film apart.
Themes
marketing
film industry
branding
innovation
Mood
analytical
strategic
informative
Type
industry insight
case study
When to use this quote
- film releases
- festival pitches
- advertising campaigns
- media planning
Key Concepts
differentiation
audience targeting
Questions to Reflect On
- What marketing tactic made 'Saw' memorable?
- How can indie films break through crowded markets?
A Different Perspective
Overemphasis on marketing may overlook content quality.
![“There was another reason [she] took her books whenever they went away. They were her home when she was somewhere strange. They were familiar voices, friends that never quarreled with her, clever, powerful friends -- daring and knowledgeable, tried and tested adventurers who had traveled far and…” quote by Cornelia Funke](https://sms4smile.com/quotes/img-quotes/639/cornelia-funke-908_adventurer_there-was-another-reason-she-took-her-bo_3074.jpg)
