Marketing Quote by Greg Thain

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain

Advertising does something important as a sector - culturally and especially economically

— Chuka Umunna

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

— Michael Schudson

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a…

— Bill Wyman

Clearly, rules governing advertising aimed at children differ dramatically from one country to another. At the same time, multinational companies are selling their products…

— Sucheta Dalal

Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten

— Claude C. Hopkins

Sales may lead to advertising as much as advertising leads to sales.

— Michael Schudson

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on…

— Fulton J. Sheen

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

— Claude C. Hopkins

Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.

— Andrew Hacker