Airline Quote by Bill Maher
“New Rule: News organizations have to stop using the phrase: "We go beyond the headlines." That's your job, dummy. You don't see American Airlines saying, "We land our jets on the runway"!”
About This Quote
Media should avoid vague, overused slogans and instead be specific about their actions.
In simple terms: Stop using empty headlines.
Demand concrete language.
Themes
Mood
Type
When to use this quote
- news reporting
- public statements
- advertising
Key Concepts
Questions to Reflect On
- What slogans could replace vague phrases?
- How does clarity affect audience trust?
Specificity may limit creative expression.