Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Copy Share Image
It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new'… — David Ogilvy Copy Share Image
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If… — David Ogilvy Copy Share Image
Every advertisement is part of the long term investment in the personality of the brand. — David Ogilvy Copy Share Image
The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys… — David Ogilvy Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
