Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you… — David Ogilvy Copy Share Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected… — David Ogilvy Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Copy Share Image
My motto has always been: Only first class business and that in a first class way — David Ogilvy Copy Share Image
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
