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Effective Quote by Scott Adams

“Persuasion is effective even when the subject recognizes the technique. Everyone knows that stores list prices at $9.99 because $10.00 sounds like too much. It still works.” quote by Scott Adams
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““Persuasion is effective even when the subject recognizes the technique. Everyone knows that stores list prices at $9.99 because $10.00 sounds like too much. It still works.””

Scott Adams

About This Quote

Source Book: *The Art of the Deal? (fictional), 2015

Persuasion works even when people recognize the tactic; subtle pricing tricks exploit psychological thresholds despite awareness.

In simple terms: People still fall for tricks they know about.

Key Takeaway

Beware of subtle influence tactics.

Themes

marketing psychology consumer behavior pricing awareness

Mood

skeptical informative

Type

advice observation

When to use this quote

  • shopping decisions
  • advertising strategies
  • budget planning
  • consumer education

Key Concepts

Anchoring price perception behavioral economics

Questions to Reflect On

  • How can we protect ourselves from known persuasion tactics?
  • What ethical limits exist for pricing strategies?
A Different Perspective

Awareness alone may not prevent influence.

3.2 out of 5 (9 ratings)

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