Decision making Quote by Scott Adams
““On all the important stuff, we are emotional creatures who make decisions first and rationalize them after the fact.””
About This Quote
Emotions precede rationalization; we first feel, then justify our decisions after the fact.
In simple terms: Emotions drive decisions, rationalization follows.
Rationalization is post-hoc justification.
Themes
Mood
Type
When to use this quote
- marketing strategy
- leadership training
- personal development
- negotiation
Key Concepts
Practical Applications
- behavioral design
- leadership coaching
Questions to Reflect On
- Why do we rationalize choices after acting?
- Can we train ourselves to prioritize rational analysis?