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Portrait of John Gerzema

John Gerzema

(1961) Business Consultant

11 quotes in 160 categories

John Gerzema is a business consultant, best known for The brand bubble: the looming crisis in brand value and how to avoid it.

Quick Facts About John Gerzema

Born
January 1, 1961
Profession
Business Consultant
Notable works
The brand bubble: the looming crisis in brand value and how to avoid it

About John Gerzema

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.

Biography source: Wikipedia

Quotes by John Gerzema