Business Quote by John Gerzema
“Companies have to be innovative in leading with values the same way they have to be innovative in their products and services.”
About This Quote
Source Book: The Values Shift, 2020
Businesses must innovate not only in products but also in embodying and promoting core values.
In simple terms: Innovation should include values as much as products.
Key Takeaway
Integrate values into every innovation process.
Themes
business
ethics
innovation
Mood
inspirational
pragmatic
Type
strategic
motivational
When to use this quote
- product development
- brand positioning
- leadership training
- customer engagement
Key Concepts
corporate culture
value‑driven strategy
Questions to Reflect On
- How can values be measured in innovation?
- What risks arise when values clash with profit?
A Different Perspective
Values alone don’t guarantee market success.
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