Aesthetic Quote by Walter Isaacson

“This exposed an aesthetic flaw in how the universe worked: The best and most innovative products don’t always win.”

— Walter Isaacson

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

— Aaron Levie

Most brands want to see their products used in creative ways.

— Brit Morin

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

— Raymond Loewy

Certain product categories become less attractive for us because, as they become mature, they become low-cost, and hence, there is less to invent. There…

— Frans van Houten

The best products in the world have a point of view. The worst products have none.

— Kevin Systrom

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

— Jakob Nielsen

Great innovation only happens when people aren't afraid to do things differently.

— Georg Cantor

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent…

— Dieter Rams

Competition brings out the best in products and the worst in people

— David Sarnoff

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted.…

— Steve Jobs