Bases Quote by John Harvey-Jones
“People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.”
About This Quote
It highlights that customers often cannot articulate needs for products that don't yet exist, limiting traditional market research.
In simple terms: People can't ask for what they don't know.
Key Takeaway
Innovate beyond current demand.
Themes
innovation
market research
product development
Mood
analytical
strategic
Type
insightful
thought‑provoking
When to use this quote
- startup planning
- R&D
- design thinking
Key Concepts
unmet needs
future trends
creativity
Questions to Reflect On
- How can you discover hidden needs?
- What methods reveal future desires?
A Different Perspective
May underestimate existing solutions.
![“I am not myself with people [...] but am I myself when alone? That seems unlikely, too.” quote by Susan Sontag](https://sms4smile.com/quotes/img-quotes/ba5/susan-sontag-332_people_i-am-not-myself-with-people-but-am-i-mys_2256627.jpg)
