Bases Quote by John Harvey-Jones

We don't believe in market research for a new product unknown to the public. So we never do any.

— Akio Morita

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new…

— Virginia Postrel

If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.

— Homaro Cantu

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

— Donald A. Norman

Our plan is to lead the public with new products rather than ask them what kind of products they want.

— Akio Morita

Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.

— Marc Benioff

Anything new and different is most susceptible to market research.

— Phil Keoghan

Anyone developing new products and new technology needs one characteristic above all else: hope.

— James Dyson

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to…

— Anonymous

You can hype a questionable product for a little while, but you'll never build an enduring business.

— Victor Kiam

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually…

— Steve Jobs

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

— Mitch Kapor