Marketing Quote by Nate Silver
“There's always the risk that there are unknown unknowns.”
About This Quote
Source Speech: TED Talk, "The Art of Statistics", 2015
Recognizes that decisions are limited by unknown unknowns, which are risks we cannot anticipate.
In simple terms: We can’t foresee all risks.
Plan for uncertainty.
Themes
Mood
Type
When to use this quote
- policy planning
- investment
- research design
- crisis management
Key Concepts
Questions to Reflect On
- How do you identify hidden risks?
- What processes help reveal blind spots?
Unknown unknowns may become known with new data.