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Innovation Quote by Jonathan Ive

“To do something innovative means that you reject reason.” quote by Jonathan Ive
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“To do something innovative means that you reject reason.”

Jonathan Ive

About This Quote

Source Interview: 2015 Design Talk, Jonathan Ive, The Verge

Innovation often requires abandoning conventional logic to explore new possibilities.

In simple terms: Being innovative means rejecting ordinary reason.

Key Takeaway

Embrace uncertainty to create breakthroughs.

Themes

creativity innovation design thinking

Mood

inquisitive inspired

Type

philosophical inspirational

When to use this quote

  • product development
  • artistic projects
  • technology research
  • entrepreneurial ventures

Key Concepts

design theory risk taking

Questions to Reflect On

  • When is it okay to ignore logic?
  • How do you balance reason and imagination?
A Different Perspective

Rejecting reason can lead to impractical ideas without grounding.

3.7 out of 5 (9 ratings)

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