Advertising Quote by Guy Kawasaki
“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”
About This Quote
Source Talk: Unknown, possibly marketing seminar
PR relies on others' endorsement, making it more credible than self‑promotion.
In simple terms: PR uses others' praise.
Key Takeaway
Leverage third‑party validation.
Themes
marketing
credibility
trust
Mood
strategic
analytical
Type
business
educational
When to use this quote
- product launch
- brand building
- media outreach
Key Concepts
Public relations
advertising theory
Questions to Reflect On
- How can you earn authentic praise?
- When is PR preferable to ads?
A Different Perspective
PR can be costly and unpredictable.
