Customer Quote by Greg Thain
““These techniques do not create greater value, except in impulse-buy categories such as soft drinks and confectionery, because most of them are easy to copy. The simplest way to increase sales volume is by dropping your prices, and the easiest way for competitors to recover their lost sales volume is by copying your strategy and dropping their prices even lower. Hence””
About This Quote
Price competition often erodes value creation, especially in easily copied, impulse‑buy markets.
In simple terms: Price wars reduce value in cheap goods.
Key Takeaway
Avoid relying on price cuts for growth.
Themes
pricing
competition
value creation
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- setting premium pricing
- differentiation
- brand loyalty
Key Concepts
market dynamics
copycat strategies
impulse buying
Questions to Reflect On
- How can you add unique value?
- What non‑price strategies work?
A Different Perspective
May overlook non‑price differentiation tactics.
